USING THE LOCAL MEDIA
When trying for television coverage, how is your situation
unique from all the thousands of others trying to get the same
coverage? You must have something that stands out from the
group, whether it is a presentation or your message. You will
have approximately five to ten seconds to get the audience's
attention and between fifteen and thirty seconds to get your
message across. Be very prepared even when you don't expect
coverage to show up.
The same is true as in television interviews. Make sure that all
the people are on the same page when discussing your concerns.
You will have more time to discuss your project as long as it is
informative and well prepared.
Several alternatives here are presented with letters to the
editor, guest columns, posting comments at the end of stories.
When a reporter comes to your meeting or rally, try to get one
person as your spokesperson. However, do not try to keep other
people from talking to the reporter, but have them speaking in
favor of the groups position on your project.
You should have a web site up and running so that people can
find out information about your project. There can also be a
blog site available so that people can post comments in support
of your cause.
While Facebook has been a favorite, it must be used
with caution. whatever is posted on this media is available for
all to see even the opposition.
Us the Twitter account to pass along information about
your cause to like-minded friends.
Create connections through this media with other groups similar
to your group.